Logo Design

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How to learn to craft an alluring Business logo design?

If you are planning to pursue your career in the designing sector, there are plenty of books and online tutorials available which are worth investing. But if you want to learn various logo designing tactics in a budget-friendly manner, all thanks to free resources which will guide you in the same. In order to help you on the journey of becoming a Graphic designer, in this blog, I've mentioned a handful of resources that will help you in crafting artistic Business logo designs for your business or clients. One interesting thing about this document is that you do not have to spend an extra penny to learn it. 

These tips are bifurcated into below-listed sections, which will cover almost everything you will need to know to get started:

  • What is a Graphic design, and why is it important?
  • Create a design brief?
  • Logo design process
  • Research about the topic
  • Sketch all the ideas
  • Learn Adobe Illustrator


What is a logo design, and why is it important?

One of the simplest books which I feel is worth reading, which is titled "What is a logo?" According to me, everyone who is planning to start Graphic designing should read at least once in their lives. The main role of Business logo design is to the identification. In simple words, Custom logo is nothing but an icon that is used for the brand recognition process. For every business organization, Graphic design acts as a face to the company. It is reported that your company's logo design is the first thing that your customers will know about your brand. Simpler the logo, the more the chances to be engaged with your target audience. 

Create a design brief

Before you start working on gaining ideas, the first thing you need to know is the objective of the Custom logo. You need to understand who the business is, what they do, what type of audience they are targeting, and who their competitors are. In order to know this, you should ask your clients these questions. These questions will not only help logo designers in understanding their clients but also gain a lot of ideas for the design.

Work on the basis of the logo design process

Based on my personal experience as a logo designer and interviewing plenty of other designers, there is no fixed logo design process. Each graphic designer works in his/her own way. Hence, you will find some new elements in every designer's method of crafting a Business logo design. The ultimate aim is to end with a logo, and how you reach that endpoint is solely depended on you. Here are five points which you can consider as your logo design process:

  • Define objective
  • Research
  • The gain idea for a design
  • Incorporate those ideas on professional tools
  • Create Graphic design files

Research about the topic

The first thing you need to know before you start designing is that you should have a sound understanding of the business and its competition. In order to comprehend this, you will have to perform in-depth research. You can smoothly perform this task by asking several questions. But it is recommended that you do self-learning and do your own digging. Not all logo designers like to prefer or like research, but it is an essential step. The more you learn about the business, the better the final design will be. 

Sketch all the ideas

There is nothing better than sketching a logo on paper. A renowned Graphic designer proposed the strongest argument for sketchbook work when he contributed several designing tips in his eBook. Here's what he has to say about sketching, "Always start on paper. Something is liberating about the freedom, wobbliness, and humanity of a pencil sketch. There's a speed to it. An unpredictability. Accidents happen. You can get to the magic that much faster on paper, than on some cold screen. Be it a stick in the dirt, charcoal on a cave wall or a pencil in your memo book; you are tapping into the time-tested method of communication, formulating, and invention. And remember to do it in your Field Notes for maximum performance and durability."

Learn Adobe Illustrator

After finalizing the idea which you have sketched, you now have to make the digital version of that layout. One thing which every logo designer must know is that a logo should range in sizes, from buttons right up to the shop signs, and billboards. Once the logo is ready, the file type you need to create is a vector file format. Vector format is a type of image built through mathematical points than pixels. 

These were some of the tips which you need to take care of when making a Custom logo for your business or your clients. If you are new to the graphic design sector, you can follow these tips and craft an elegant design for yourself. If you are looking for the best Graphic design company in the industry, ProDesigns is the best place to get it done. They have a team of experienced logo designers who are experts in creating an outstanding Business logo design for your business.