Since the evolution of smartphones, the use of social media is also increased. Almost every smartphone user is using at least one of the social media platforms on their smartphone. The social networking platforms have transformed the way we communicate and the way we share content with each other. The impact of this change is also seen on how graphic designers are crafting a custom logo design, and in this blog, we will talk about those changes that I've noticed.
We need to design a logo for small sizes
In order to reach the target audience, social media can help you in the same. It is indeed one of the fastest and cheapest ways to interact with your audience. This is why companies place it where people can see and engage with it and make the brand identification process simple and speedy. This means your Custom Logo must be instantly recognizable at about 8mm. Designing a logo design for a small size is nothing new. It is a common practice which most of the Graphic designer follow to make it versatile. But before social media, a tiny logo design was not that important.
Before the invention of social media, the logo design was commonly seen in an email signature, on the header section of a website, on the packaging, or on the shop's exterior. Today, because of social media, in order to create an identity to make an impact, it should look good at the small size. For instance, a brand identity which is involved due to developments in the social networking platform is the Premier League, launched a new Custom Logo February 2016 which was designed by global agency DesignStudio and Robin Brand Consultants.
The previous Premier League logo design includes a full lion wearing a crown and holding a football with its paw. But at the small size, the design in the logo looked too complicated and cluttered, appearing somewhat unprofessional. The revised Graphic design only contains a lion's head, which is much more simplified icon which looks fantastic on every social media yet has a dramatic impact at the larger sizes.
Identity of this measurement will surely create a huge impact on how sports Custom Logos are crafted. But it is also expected to have a wider impact too. Designing a logo by keeping social media in mind, is however a best practice, particularly when you know there's where your main audience will interact with your brand.
Logos are designed to adapt and change
How we interact and communicate with a brand plays a vital role in online logo design, and it changes. This has opened unique opportunities where logos can be modified at any point to raise awareness of ideas, topics, and situations. The term 'Logo Systems' is being used to describe this type of Graphic design and are designed as a structure that can also be changed at the same time remaining identifiable.
This was all about how social media is transforming the Custom Logo. If you are looking for a professional logo design company, ProDesigns is the best place to get it done. They have a team of experienced designers who are expert in converting all your requirements into reality.